Competition is healthy as it keeps you on your toes. We welcome it, encourage it and thrive in it. As a matter of fact, competition has always been Unifert's raison d'etre: our company came into existence in 1968 when three fierce competitors (Pierre Khoury, Ara Hrechdakian and the Obegi family) decided to join forces to launch our company onto the international fertilizer scene. Despite the particulars of our birth, partnerships have been instrumental to our success over the years. Thanks to our network of reliable partners in Europe and the MENA region, we grew to become one of the major players in the industry.

Since our beginnings, agriculture has been at the heart of our activities. We believe the world will need more and more food to feed an ever increasing population while the availability of new arable lands remains constricted and climatic conditions worsen due to the effects of global warming. These hard realities will force humanity to improve yields and develop more efficient farming processes. The Unifert Mission statement seems tailor-made: "To provide comprehensive solutions to the agricultural industry". By solutions we mean not only poducts but also logistical services and, more importantly, using our know-how to help our customers and the end-users.

Starting in 2006, Unifert chose to focus on its core business: the trading and distribution of fertilizers, seeds, agricultural chemicals and irrigation equipment. This helped us fulfill our Vision: "To achieve a leadership position in all the markets we serve, while expanding our geographical base".

Unifert built its core business on two pillars:

-International Trading & European Distribution which involves mainly traditional fertilizers sold in a number of markets through either public tenders or direct sales to wholesalers.

-Distribution in the MENA region which involves a wider range of agricultural inputs such as seeds, pesticides, herbicides, traditional and speciality fertilizers and irrigation equipment.

Unifert remains active in related activities which, while not considered core, complement and offer synergies with our core business: the formulation of pesticides and speciality fertilizers (Adonis & NPPC), landscaping services in Lebanon (Arbusta), terminaling and handling facilities for fertilizers in Lebanon, Syria and France.

Following our decision to focus on our core activities, we sought to divest ourselves of all non agro-related businesses. The only such investment we kept, albeit with a reduced stake, is Uniterminals SAL, a petroleum and liquid chemicals storage and distribution company located in Lebanon. We kept it because of both its inherent profitability and the fact we enjoy such a good relationship with our joint venture partners.